Marketing Specialist (Digital Marketing)

Job Description:

Are you a creative, organized, and tech-savvy marketer ready to make an impact on a global scale? DTS — a world leader in high-performance data acquisition systems used in automotive safety, aerospace, defense, and biomechanics — is looking for a Marketing Specialist to join our growing team!

Summary

The Marketing Specialist is responsible for supporting global sales and marketing teams by coordinating and executing strategic marketing initiatives. Key responsibilities include coordinating digital campaigns, maintaining the marketing database, organizing tradeshows, and handling social media to promote DTS products and strengthen brand visibility worldwide. Target markets include automotive safety, aerospace and defense, and injury biomechanics testing.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.  Additional responsibilities and requirements may be added or changed at any time with or without notice.

Responsibilities and Duties include but are not limited to:

Digital Marketing

• Manages DTS’s HubSpot platform, including building and maintaining workflows for lead nurturing, email campaigns, and marketing automation.
• Segments audiences effectively to deliver personalized and relevant messaging that guides potential customers through the sales funnel.
• Monitors, analyzes, and reports on campaign performance, using key metrics to provide actionable insights and recommendations for improvement.
• Collaborates with the marketing and sales teams to ensure a cohesive strategy that aligns marketing efforts with business objectives.
• Manages the marketing database in HubSpot, including Life Cycle stages to ensure data integrity and effective segmentation for targeted initiatives.
• Develops and executes social media strategies aligned with business goals, including managing daily postings and engagement across all social media platforms (LinkedIn, Facebook, YouTube).

Event Planning & Execution 

• Plans and organizes 10-12 tradeshows/events annually (US and International).
• Leads event kick-off meetings, status updates, and post-event evaluations to ensure seamless execution, team alignment, and knowledge-sharing.
• Plans booth layout & product displays, including rentals and AV, while maintaining corporate branding. 
• Coordinates setup and breakdown for events, including packing booth & display items, shipping & logistics, ensuring the safe and timely delivery of materials.
• Manages the tradeshow & events calendar, including timelines for all related activities.

• Supports lead generation tactics, including setting up lead retrieval devices, working with sales to tag/segment contacts for the database, and uploading contacts to HubSpot for follow-up and nurturing.

Budget & Vendor Management 

• Tracks and monitors spending, keep a detailed record of all marketing-related expenses, comparing actual costs against the planned budget.
• Handles purchasing for show rentals, promotional items, displays, and marketing materials. 

Performs other related duties and responsibilities as requested by DTS management.

Experience and Skills:

To perform this job successfully, an individual must be able to perform the Responsibilities and Duties satisfactorily.  The qualifications and skills listed below are representative of the knowledge, skills, and/or abilities for the job.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties and responsibilities of this job. 

• Associate degree (AA) or equivalent education including college-level studies in marketing and previous experience (approximately 3+ years) in a marketing, sales support, or related position, or the equivalent combination of education and experience is necessary.  

• Bachelor’s degree in marketing or other related business discipline is preferred.  Previous experience working in a B2B marketing role is necessary. 

• Previous experience successfully coordinating trade shows and/or other events is necessary.  

• Working knowledge of digital marketing strategies and marketing channels is necessary. Basic graphic design skills to create social media posts, presentations, signage, etc. is a plus. 

• Ability to write, proofread,  and edit marketing copy utilizing proper grammar, professional tone, and a creative mindset is necessary. 

• Ability to effectively assist sales team and/or sales partners in a timely manner and the ability to communicate effectively, both verbally and in writing, to a variety of individuals, is necessary. 

• Demonstrated proficiency using various computer programs, including Word, Excel, and Powerpoint, as well as, the ability to use a variety of specialty programs is necessary.  Ability to utilize project management tools, such as, Asana, ClickUp, Trello, or Monday is preferred. 

• Experience working  HubSpot-Marketing Hub and the ability to create digital marketing campaigns, workflows, and marketing automations is necessary. Experience working with Salesforce is a plus. 

• Understanding of AI tools and potential uses that may enhance marketing output is preferred. 

• Demonstrated ability to appropriately address, analyze, and document detailed information, effectively manage multiple tasks and projects following up as needed, meet deadlines, and communicate/work effectively with other departments in a professional, diplomatic manner is necessary.

Benefits

Why Join DTS?

For six consecutive years, DTS has been recognized as one of the “Best Places to Work”—and for good reason. We believe happy, empowered employees lead to exceptional customer outcomes. Here's what we offer:

• Competitive base salary and performance bonus structure
• Flexible work schedules
• Six paid company holidays plus the final week of the year off (paid)
• Free on-site EV charging stations
• Comprehensive medical, dental, and vision insurance
• Employer-paid life insurance
• Voluntary insurance plans including accident and critical illness coverage
• Tuition and training assistance
• 401(k) with employer match

Estimated Salary Range:

The estimated salary range listed below allows for candidates with various levels of skill and experience to be considered, as well as room for growth achieved within the role over time. Offers extended to a candidate will be based upon their unique set of knowledge, skills, education, and experience as well as internal equity.

$60k - $85k annualized

Work Environment, Physical Demands, and Equipment Use

This position works in an environment in which safety, environmental and health concerns may demand constant attention. The work environment is a production and engineering area and typical business office. The employee is frequently required to stand, walk, sit, and have the ability to lift and carry up to 50 lbs.

Occasional US and/or international travel to customer, vendor, corporate, and/or other sites may be necessary based on business or customer needs.

ITAR Statement

This position requires compliance with U.S. Export Control requirements. Therefore candidates must qualify as a a U.S. Person as defined by 22 C.F.R. 120.15.

Equal Opportunity Statement

DTS is committed to a diverse and inclusive workplace. We are proud to be an Equal Opportunity Employer and make employment decisions without regard to race, religion, sex/gender, sexual orientation, age, disability, veteran status, or any other characteristic protected by federal, state, or local regulations.